About us
At Rascals, we get it.
We understand the demands on modern first-time parents – they’re striving to be the best parent, while at the same time juggling the contemporary stresses of life and work.
We get that when parents are less stressed, they’re able to be their best parenting selves. And because we get it, we create products that reduce the stress of early parenthood because they’ve been engineered to perform better at affordable, everyday prices.
Affordable, Award-Winning Diapers
Our state-of-the-art manufacturing processes mean we can make Rascals award-winning diapers available at everyday prices.
Which means you can worry a little less about the cost of using a premium diaper.
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Founded in New Zealand
A New Zealand mom of four struggled to find a diaper that was affordable and safe on her son's eczema-prone skin. After testing hundreds of diaper designs, Rascal + Friends was born in 2016.
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Loved By Parents Globally
Over 210,000 5-star reviews from parents like you[8]. Babylist named us the ‘Most Talked About Disposable Diaper’ of 2023. That’s because so many parents are happier with Rascals, which means you can worry a little less about whether you’re making the right choice.
Leave A ReviewWinner of 60 Major Baby Awards
Best Diaper for Blowouts
Best of the Bump Awards
Join our global online community @rascalsbaby
