In May 2024 we shared an exciting announcement that we rebranded from Rascal + Friends to Rascals. Founded in 2016 by a New Zealand mom of four, we’re now proudly sold in over 25 countries worldwide and loved by millions of parents. As we continue to grow, it felt natural to refresh the look and feel of the Rascals brand and shorten our name. After all, many of you already called us ‘Rascals'. We can’t wait to share more of this exciting chapter with you!

Absolutely. New look, same Rascal + Friends!

While we are refreshing our brand from Rascal + Friends to Rascals, rest assured that our award-winning tape diapers, diaper pants and wipes are staying the exact same products you know and love. In addition to fun new Rascals content, you’ll start to see our new packaging land online in January 2025 - we can’t wait! Be sure to follow @rascalsbaby on Instagram, TikTok and Facebook.